Grammarly is a writing assistant that comes in a form of a desktop app or browser extension. It helps correct spelling, punctuation, and grammar, as well as more advanced mistakes, such as clarity, phrasing, and delivery.
Grammarly was founded in 2009, and now it has more than 30 million active users relying on it for better writing skills.
San Francisco, California, United States
Computer Software; IT
How Grammarly Makes Money
Grammarly is valued at around 13 billion dollars and its revenue is estimated to be around 170 million dollars yearly. It is a highly successful company and of the leaders when it comes to online writing assistants that use artificial intelligence. Let’s see what are the services that bring money to Grammarly.
Grammarly makes money by providing the corrections as the customers write, and it is a great choice for both individuals and companies. This writing tool can assist you in writing books, blog posts, articles, and other formats in every field.
Grammarly is highly customizable. First, you can choose your primary language so Grammarly can assist you in writing while considering your language background. Although you can’t choose every language yet, there are a lot of choices. Second, you can choose if you write in American, British, Canadian, or Australian English – this helps Grammarly correct your spelling and phrasings into the chosen dialect. Whichever dialect you choose, you can add words to your dictionary so Grammarly doesn’t correct you on some words that you often use.
Grammarly also offers human proofreading services. If you want to make sure that your text is absolutely free of errors, you can ask for professional help, and Grammarly will appoint you a proofreader. It’s not clear how much this service costs – it certainly depends on the subject area, length, and complexity.
Grammarly is a freemium service, meaning that you can use a limited version for free, and you have to pay for advanced services.
If you opt for the free version, Grammarly will check your content for grammar, spelling, punctuation, conciseness, and tone. This version is a good choice if your English is on a native or at least nearly native level. You can still see how many Premium mistakes you have in your text, which can help you with making the decision of buying the Premium version. The more mistakes you have, the more helpful will the paid version be.
If you decide to upgrade to Premium, your text will be corrected in depth. Grammarly will give you suggestions about word choices, sentence rewrites, and the tone you aim for. The Premium plan costs $30 per month if you pay monthly, $20 per month if you pay quarterly, and $144 in total if you pay yearly, which translates to $12 a month, or 60% less than if you decide to pay monthly.
One more option is Grammarly Business. This plan allows teams, organizations, and companies to make content that is in line with the whole team’s style and tone. It helps the teams communicate better and improves overall customer satisfaction. It comes with centralized billing, an analytics dashboard, a style guide, and more tools that make communication both within the team and with the customers much easier. Grammarly Business is used by more than 30 000 teams, and it costs $15 per member monthly for teams of up to 10 members. Teams with 10 to 50 members get a discount of half a dollar per person. If your team has more than 50 members, each pays $12.50 per month.
Companies Similar to Grammarly
Grammarly is a great choice for writers, teams, companies, and anyone who wants to make sure their writing is on point. However, it may not be affordable to everyone. Although its interface is user-friendly and intuitive, some people may still want to choose another program for their writing needs. Let’s learn about similar companies to Grammarly, so you can make an informed decision about your potential subscription to this kind of software. The biggest rivals to Grammarly are ProWritingAid, Quillbot, Zoho Writer, Hemingway Editor, Linguix, WhiteSmoke, Ginger, Slick Write, Paper Rater, Copyscape, Readable, and WordTune.
Let’s discuss Grammarly competitors in detail, so you can know everything you need when choosing your writing assistant.
ProWritingAid is a virtual writing assistant, similar to Grammarly. It comes with a grammar and plagiarism check, and it also corrects your texts for readability, punctuation, overused words, consistency, sentence structure, and more.
This tool is a great option for long-form content, such as books. It can also help content writers, students, teachers, business writers, and anyone else looking to improve their writing game.
ProWritingAid is a bit cheaper than Grammarly – the monthly cost is $20. If you opt to pay yearly, you will need to set aside $79. In case you are absolutely sure this platform is what you want to use for your writing needs, the lifetime purchase will cost you $399.
Quillbot is an AI paraphrasing tool that helps over ten million people improve their writing skills every month. It offers several products that can be very helpful for anyone who writes, including students, bloggers, book writers, and more.
This tool comes with a grammar and plagiarism checker, summarizer, citation generator, word counter, and a co-writer, all with the goal of helping you overcome your writer’s block, writing an amazing piece of content, and making sure that it is 100% unique.
Quillbot is free to use with a limited amount of functions and words and without a plagiarism checker. If you decide to upgrade to a Premium version, it will cost you far less than Grammarly. Quillbot is $9.95 per month, $39.95 per six months, and $49.95 if you decide to buy a yearly subscription.
Overall, this is a far cheaper option, but it doesn’t include all the options Grammarly does. Depending on your needs and writing habits, it may be a better choice.
Zoho Writer is one of the products offered by Zoho corporation, a company from India founded in 1996.
This tool allows you to write on any device you prefer, and it integrates well with both WordPress and Microsoft Word. It comes with a writing assistant that checks your grammar, style, and readability, a feedback tool, and integration with the Zoho Customer Relationship Management tool. These features make it awesome for bloggers, copywriters, teams, and anyone else looking to improve their writing.
The best of all? Zoho Writer is completely free! You don’t need to download it, you can work offline, there are no ads, and you can start writing right away. Compared to using Grammarly, you can save a lot of money. However, it doesn’t include everything Grammarly does, so you may want to double-check if it has the features you need.
Hemingway Editor is an editing tool that can help you perfect your existing text.
This editor helps writers in several ways. It highlights sentences in green if there is a passive voice in the text. Hemingway highlights complex and difficult-to-read sentences in yellow and red. Blue sentences are those that use unnecessary adverbs, and purple words and sentences are those that can be replaced with more straightforward and shorter phrases.
Apart from editing your text, Hemingway integrates with WordPress, Microsoft Word, and Medium, making it a good choice for bloggers.
This virtual editor is free to use online, but if you want to use the desktop version, you will need to set aside $19.99. This is much cheaper than Grammarly which you need to pay monthly, quarterly, or yearly. However, Hemingway doesn’t have as many features as Grammarly does.
This is another great online writing assistant. It is a grammar checker, rewriter, and style guide, all at once.
The basic Linguix plan is free – you get a grammar checker, rewriting option, shortcuts, and unlimited word definitions as you write. The Premium option offers all of that plus unlimited premium suggestions, unlimited rewrites, a style guide, team management, and performance statistics.
The Premium subscription is $7.49 per month or, if you choose to pay for a whole year at once, $48. The cost of a subscription for teams is not clear, but it probably depends on the size of a team and whether you decide to pay for a whole year or monthly.
Overall, Linguix is a more affordable option than Grammarly. It is a suitable choice for native or proficient English speakers that want to take their writing skills to a better level.
This is an online writing and language tool that you can use both on the web and on your desktop.
WhiteSmoke comes with a thorough grammar checker, spell checker, style guide, punctuation checker, dictionary, thesaurus, and translator to and from over 50 languages.
WhiteSmoke has three subscription options. The first one, Web, costs $59.99 per year. The Premium option is $79.95 yearly, and the Business option comes at $137.95 per year. There is not an option to buy WhiteSmoke monthly, but you can save a lot of money if you opt for a three-year subscription.
Compared to Grammarly, WhiteSmoke is a bit cheaper, and it offers translation services, which Grammarly doesn’t. However, Grammarly is still a better option for professional writers and those who write long-form content.
Ginger is another writing assistant powered by artificial intelligence. It helps writers polish their texts by correcting spelling, grammar, rephrasing, providing synonyms, and all of that based on the context of full sentences and text. It also offers translation services in over 40 languages.
Based on the users’ ratings and reviews, Ginger is a good option for students, teachers, and native or near-native speakers of English. However, Grammarly would still win in the comparison of the two software – it’s more intuitive and user-friendlier, and it offers a more comprehensive set of features.
Ginger is, however, a cheaper option. You can get a month of Premium services for $13.99, the quarterly option is a one-time payment of $33.57, while the annual option costs $89.88.
Slick Write is an online proofreading tool that can help you with your writing. It includes a grammar and spelling checker and a vocabulary checker, and it corrects your sentence structures.
The biggest advantage of Slick Write over Grammarly is that Slick Write is completely free. However, it can be useful only if you are already a great writer that just needs a bit of proofreading to perfect the text. It doesn’t offer a style guide and full sentence rewrites like Grammarly does, but since it is free, try it out and see if it is suitable for you.
Paper Rater is a great option when it comes to AI-powered writing assistant designed primarily for students. It gives writing suggestions as you write, along with a grammar and spelling checker, and a plagiarism checker. It also gives feedback, so students can check the suggestions out before sending out the final product.
This software is free-to-use with a limited number of submissions and plagiarism checks per month (50 and 10, respectively). If you use the free version, the number of pages per submission is limited to 5. The Premium subscription allows 200 submissions per month at 20 pages per submission, along with 25 plagiarism checks. It is also ad-free and implies faster processing of the documents. It costs $11.21 per month or $71.55 yearly.
While Paper Rater is a good choice for students and essay writers, Grammarly is a far better option for professional writers.
WordTune is an online personal writing assistant developed by AI21 Labs in 2020. It was listed as one of the Google Chrome store’s favorite products of 2021.
This web extension tool can help you retune your sentences, so everyone can understand what you want to say. You can rewrite your text, make it more informal or formal, shorten it, and expand it.
The fewer set of features compared to Grammarly reflects the price of this software. You can use it for free if you need to have up to 10 rephrasings per day. If you want the unlimited amount of rephrasing and all the other features this extension offers, you will need to pay $119.88 per year.
Compared to other writing assistants on the market, it’s safe to say that Grammarly is one of the best software products out there in this field. It offers an extensive set of features, a user-friendly interface, and fast checking and suggestions, so you can edit your document as you write.
Grammarly’s biggest competitor is ProWritingAid. While it is more suitable for long-form content, it is a great option for shorter formats too, and it is a cheaper option than Grammarly.
When it comes to the plagiarism checking tool Grammarly offers, the biggest rival to this feature is Copyscape.
It seems like other companies in this field need to work harder and longer to rival Grammarly, as this company has set very high standards when it comes to online writing assistance.
Darrell Burges - Business Analyst & Technical Writer
Darrell Burges is a skilled business analyst and a technical writer for WCS. Based on his 5+ years of experience, he writes in-depth articles about competing companies and encourages individuals to explore alternatives in the business world. He is the one who knows how to engage you in the world of competitors and explain complex concepts in simple terms.