Apple is the
computer company established in California by Steve Jobs, Steve Wozniak, and
Ronald Wayne in 1977, after creating the first hand-made personal computer
named Apple 1, in 1976.
It was the first company that popularized the graphical user interface. Apple
is one of the world’s most valuable brands. In 2018, it became the first
company to be valued $ 1 trillion. Its success relies on products performance
and design that make them unique.
The company designs, manufactures, and sells smartphones
(iPhone), computers (Mac), tablets (iPad) and different wearables, home and
accessories. It also operates services like digital content stores, streaming,
care services, and licensing. All its products use the iOS operating system,
which was developed by Apple in 2007 and does not work in third parties’
Apple employs 137,000 people. In 2019, it generated net revenues
of $ 260.1 billion where more
than half corresponded to iPhone sales. Apple operates worldwide, but the
Americas is the most important region with 45% of sales. Most of the company’s
products are manufactured by outsourcing partners located in Asia.
Cupertino, CA, USA
Public Company of NASDAQ
Electronic Computer Manufacturing
Apple competitors include: Samsung, Microsoft, Dell, Lenovo, HP, Sony, Asus, Xiaomi, Huawei, and Oppo.
is Apple’s biggest competitor
The biggest competitor of Apple is Samsung,
which is positioned as the largest smartphone company accounting 21.2% of the
global market. In the same segment, Apple is in third place with 13% of the
share thanks to its flagship product, the iPhone. Founded in Korea, Samsung
reported $197.7 billion in revenues and 320,000 employees in 2019, while Apple
earned $260 billion and employed 137,000 people in the same period.
the company makes money
Apple’s main source of income is
the selling of products such as smartphones, tablets and personal computers.
The iPhone is its line of smartphones that are based on iOS and every year
releases new editions. In 2019, it was positioned as the second most sold
smartphone worldwide behind Samsung, generating net sales of $ 142. 3 billion,
Other products include the Mac,
personal computers based on its macOS operating system, the multi-purpose
tablet iPad, as well as a line of wearables like Apple Watch, home items like
Apple TV or HomePod, and other accessories. AirPods are its wireless headphones
that interact with its personal Artificial Intelligence, Siri.
Services are Apple’s second
source of income which generated $ 46.2 billion in 2019. They allow customers
to find and download applications and content such as books, music, video,
games and podcasts and include platforms like the App Store, the Mac App Store,
the TV App Store, and the Watch App Store. It operates streaming services such
as Apple Music and Apple TV, which was released in November 2019 and offers
original content competing with companies like Netflix.
Samsung is a Korean technology company that was created by Byung-Chull Lee in 1938. It started as a food exporter and today it is one of the world’s leading manufacturers and marketers of consumer technology. The brand is present in 74 countries and has 37 production centers for its three divisions: consumer electronics, IT & Mobile, and device solutions.
With 320,000 employees, in 2019,
it generated revenues of $ 197.69 billion.
With these figures, it is the fifth-largest electronics exporter in its
country. Samsung competes with Apple in almost all its divisions and is the
main rival in the cell phone market. Since 2012, it has maintained between 20
and 30% share in the smartphone market.
Microsoft is the software development company that was created in 1975 by Bill Gates and Paul Allen in the United States, and that years later became one of the largest multinational technology corporations. Today, it employs 140,000 people and has an annual revenue of $ 25 billion. It competes with Apple in the devices segment, in software and application development, on gaming platforms and in marketplaces. It is the world’s third-largest tech company after Apple and Samsung.
Microsoft develops platforms and
tools to improve business productivity, competitiveness, and efficiency in the
public sector. It also supports startups and seeks to improve outcomes in
education and health. Its core business is marketing cloud-based services to
individuals and businesses, licensing software products, and designing, manufacturing,
and selling devices. It also generates revenue from the sale of advertising to
global audiences. The Outlook apps for mobile have surpassed 100 million users
Dell designs, develops, and manufactures personal computers and other computer-related products. The company was founded by Michael Dell in 1984 and operated the first years from his room at the University of Texas, United States. Its first self-designed computer was Turbo PC. Today, it is one of the world’s leading technology providers with a portfolio that includes products and services.
It commercializes IT hardware,
software, and solutions that collaborate with the digital transformation. Dell
has manufacturing facilities in the United States, Malaysia, China, Brazil,
India, Poland, and Ireland. It does business in more than 80 territories
worldwide and, with 165,000 employees, in 2019 it generated revenues of $ 92 billion.
Lenovo is the Chinese Tech Company that was founded in 1984 by the Chinese Academy of Sciences, where participated Liu Chuanzhi and ten colleagues. Originally, it was named New Technology Developer, then became Legend Holdings and, since 2004, it changed to Lenovo. In 1986, it released its first laptop, the PC Convertible, weighing 12 pounds. Lenovo’s portfolio includes servers, storage solutions, IT management software, tablets, smartphones, smart TVs, apps, and workstations.
In 1988, it
started business in Hong Kong and eight years later, it was positioned as the
biggest computer company in China. Today, it is valued $ 46 billion, employs
66,000 people and in 2019, generated revenues of$ 13.5 billion. Lenovo is the world’s
largest PC vendor, with 63 million shipments in 2019 anda 24.1% market share, where Apple is the fourth
player with a 7% share. In the Smartphone segment, lead by Apple and Samsung,
it is the seventh vendor worldwide owning3% market share
HP is the computing company that was created in 1939 in Palo Alto, California, by Bill Hewlett and Dave Packard, who became friends during their electric engineering studies at Stanford University. Like many other companies in the tech industry, it started from a garage and today is one of the world’s technology leaders. It is a provider of personal computers and other computer devices as well as printer and related solutions.
HP sells to
personal consumers, small and medium companies and big enterprises. It operates
three segments: Personal Systems, Printing, and Corporate Investments. In the
last three years, the sale of notebook PCs, printing supplies and desktop PCs
each represented more than 10% of its revenues. The company employs 56,000
people and, in 2019, generated revenues of$ 58.7 billion. It is the second worldwide
PC vendor behind Lenovo, with a 22.2% market share.
Sony is the multinational electronic company
that was created in 1946 in Tokyo, Japan, by Masaru Ibuka under the name ofTsushin Kogyo KK (Tokyo Telecommunications
Engineering Corporation). It started as a small business with 20 employees and
grew to become a global group with 114,400 employees and annual revenues of$ 80.2 billion.
diversified its offer to include electronic products, smartphones, gaming
consoles, motion pictures, music, and financial services, creating a huge
synergy among all its business units. Its main revenue driver is Game &
Network Services that has achieved over 94 million monthly active users or the
PlayStation console and represented 27% of Sony’s profit in 2018. Home and
Entertainment generates 13%, while Mobile Communications is 6% of revenues.
Asus is a computing company that was created in Taipei, Taiwan, in 1989 by T.H. Tung, Ted Hsu, Wayne Hsieh, and M.T. Liao, all ex hardware engineers from Acer. The group grew and became one of the leading 3C solutions providers, developing innovative solutions both for individuals and enterprises.
activity is the design, development, and sale of computers, motherboards and
other kinds of boards, and handheld devices such as tablets and smartphones.
Asus employs 14,500 people and, among all its brands, generated revenues of$ 11.7 billion in 2018. It is the world’s
fifth PC vendor with 5.5% of market share.
Xiaomi is a Chinese company dedicated to the design, manufacture and commercialization of smartphones. It was released in 2010 after a partnership between the mobile chip developer Qualcomm and the Singapore state-owned investment firm Temasek Holdings. Today, it is present in 90 territories and has about 17,000 employees.
In 2019, Xiaomi
generated revenues of$ 73.8 billion, where the main driver was
the sale of smartphones, which represented 61.1% with the shipment of 32.1
million units. With this figure it was positioned as the fourth smartphone
vendor globally. The IOT and lifestyle products business unit represents 28.8%
of revenues. In China and India, it is leader in sales of smart TV. Its third
business unit, Internet services, acknowledged 8.8% of income.
Huawei is a Chinese multinational
company that was founded in 1987 and is dedicated to the provision of
technology for information and communications, infrastructure an smart devices.
It has more than 194,000 employees and, in 2019, generated revenues of$ 123 billion. It operates in 170
territories, with 3 billion customers worldwide.
commercializes smartphones, PCs, tablets, wearables and smart audio, smart
screens, and VR devices. With 15.2% of the global market share, Huawei is the
third smartphone vendor behind Apple and Samsung. In 2019, it shipped more than
240 million units.
Oppo is the consumer electronic and mobile products brand that was launched in 2004 in China. One year later, it presented its first MP3 Player and in 2008, it released its first mobile phone. In 2019, its first 5G smartphones became available in the European markets. Its main source of income is the sale of smarphones, but it also commercializes blu-ray players and other electronic devices.
The company has
sold 300 million products in 40 countries. It is positioned as the world’sfifth smartphone vendor with 8% market share and
31.4 million units shipped in 2019. The group has 40,000 employees and generates annual
revenues of$ 137.7 million.
The top 10 Apple competitors are: Samsung, Microsoft, Dell, Lenovo, HP, Sony, Asus, Xiaomi, Huawei, and Oppo. Together they have raised over $ 675.7 billion between their estimated 1.1 million employees. Apple has 137,000 employees and is ranked 2nd among its top 10 competitors in the smartphone global market. The top 10 competitors average 112,650 employees.