SEMrush Competitors and Similar Companies

SEMrush is an SEO/SEM software suite used for the in-depth growth of businesses’ online visibility. The suite includes tools for keyword research, marketing, website ranking, and metrics that allow website owners to assess traffic and cost per click.  Over 800 million domains use SEMrush for their marketing campaigns and content optimization. 

The suite consists of marketing tools, SEO and data analytic tools, an interface, and site auditing command buttons, all on a user-friendly and interactive interface. SEMrush is equipped with features for domain analytics for mobile SERP rankings.

SEMrush shares cross-web visit data, traffic size, industry-leading audience acquisition channels, audience gender, age, interests, top searches, etc. 

NAME	SEMrush Inc.
FOUNDED	2008
HEADQUARTERS	Boston, Massachusetts
SIC CODE	7375
STATUS	Private Company
INDUSTRY SECTOR	Online Marketing SEO Agency
EMPLOYEES	980
TRADING SYMBOL	Ticker NYSE: SEMR

How SEMrush makes money

Marketing Campaign Subscriptions

Via Pro, Business, and Guru subscription plans, marketing brands/businesses subscribe with fixed prices and a commission from every sale.

Ecommerce Affiliate Marketing

Some top eCommerce brands in the US (from a variety of distinguished sectors) organize a SEMrush-partnered program that yields revenue and resources as well for SEMrush.

SEMrush Similar Companies and Alternatives

The ten biggest rivals to SEMrush are; Ahrefs, SpyFu, SE Ranking, Moz, Clickworker, AccuRanker, KWFinder, Yoast, Alexa, Serpstat

Overall, the marketing SEMrush suite and some other competitors consist of Search Engine Optimization (SEO), Pay-Per-Click (PPC), Social Media Management (SMM), and Content handling altogether.  

SEMrush has over 7 million full-time subscribed users who find SEMrush a go-to resource for managing paid and organic searches for their businesses. Among big companies/online marketing brands that subscribe to SEMrush are; Apple, Amazon, Forbes, IBM, Samsung, and more.

The following features are common to most SEO marketing software tools. 

• Keyword Research
• Listing Management
• SEO Site Audits
• Display Advertising
• PPC/CPC Mapping
• Keyword Rank Tracking
• Competitive Research
• Backlink Analysis 
• Traffic Analytics
• Content Research (Similar content check)
• Social Media Management

Their strength and weakness in certain features determine the choice and also accredits their utility in special marketing and campaign programs for marketing brands.

According to MarketWatch, the global SEO Software market will grow by $538.58 million during the forecast period 2016-2025 due to the swift penetration of the internet into every business sector worldwide.

As of January 2020, SEMrush was the leading SEO SaaS company with $125 million in annual recurring revenue. Scorpion came second with a revenue of $106 million.

B2B/B2C SEO-SEM Software	Revenue in million USD
SEMrush	125
Scorpion	106
Moz	61
Clickworker	21
SE Ranking	8

Leading business-to-business (B2B) SEO SaaS companies worldwide as of Jan. 2020 by annual recurring revenue – Statista

Now, let’s talk more details about the top 10 SEMrush competitors. 

SpyFu

SpyFu is one of the top American search engine optimization/analytics companies. This SaaS company offers advertising plans and campaign plans to SMEs and big businesses managing their e-marketing in various niches online. 

The company was established in 2005 as an online platform to generate keywords used for search engine results. The company’s advanced services include scanning websites for visits online for possible traffic baits. This feature has developed the platform into an SEM and SEO tool to improve eCommerce websites’ visibility in search engine results pages (SERPs) through paid advertising.

Similarities between SpyFu and SEMrush

• Website Traffic – both options dive deep into similar strategies to check for web traffic from volume sources, geo-distribution, and visitors’ behavior
• Overall Performance – SpyFu and SEMrush are popular software products used by digital marketers for a promising scheduled online sales-marketing
• Both SEM tools have cheap affordable plans 

Annual Revenue	Funding	Headquarters	EMPLOYEES
~ $3 million	NA	Arizona, United States	21

Ahrefs

Ahrefs provides digital marketing tools for the expertise and non-expertise marketing of SMEs and agencies. The tools are powerful yet easy to master. Most online businesses using Ahrefs content marketing/blogging pro-SEO tools find the interface user-friendly. Ahrefs has received a stamp of credibility for up-to-the-moment traffic-tracking support from big commerce, entertainment, and social media websites like; Shopify®, UBER, NETFLIX, FACEBOOK, Adobe, Pinterest, LinkedIn, etc.

Similarities between Ahrefs and SEMrush

• User-friendly – Ahrefs and SEMrush both have an easy-to-navigate interface 
• Keyword Research & Site Auditing – Both software products generate keywords from Google search engine using similar algorithms. They also perform technical SEO and on-page SEO perspective evaluation on website pages (they both look out for negative effects like slow-loading/heavy content on your website)

Annual Revenue	Funding	Headquarters	EMPLOYEES
$100 million	$60 million	Singapore, Central Region	42

SE Ranking

SE Ranking is an SEO/SEM tool-packed platform that performs all integral SEO tasks like keyword research, competitive analysis, backlink auditing & monitoring. The software offers an SEO management tool that delivers data on key parameters on each found link.

SE Ranking provides daily ranking updates to current search volume trends with SE Ranking’s continuously updated system  – an essential aspect when formulating client strategies. 

Similarities between SE Ranking and SEMrush

• Both software products offer site audit, on-page checker, and backlink audit tools

Annual Revenue	Funding	Headquarters	EMPLOYEES
$6 million	NA	San Francisco Bay Area, Silicon Valley	30

Moz

Moz was previously regarded as SEOmoz. The SEO software brand name was inspired by organizations like DMOZ, Mozilla, and Chefmoz — all companies that strive to engage their communities with openness and integrity. The company was founded by Rand Fishkin, to solve all marketing problems and poor traffic control management on online sales platforms.

Moz is a data source that provides real insights into link equity. You can’t find Moz Ranking and Domain Authority metrics on the market, but the software’s marketing and auditing are on point!

Similarities between Moz and SEMrush

• Backlink Indexing – Both SEMrush and Moz give quick results of competitor backlinks. The tools provide metrics-like backlink types, link attributes, and much more. 

Annual Revenue	Funding	Headquarters	EMPLOYEES
$40 million	Undisclosed	Seattle, Washington	117

Serpstat

Serpstat is a fast-growing SEO tool on the market for marketing professionals. Serpstat is loaded with a website SEO-Checker to get key metrics of the site in a few clicks. Serpstat is based in New York. The SaaS product was launched in 2014 by Oleg Salamaha and Artyom Borodatyuk.  

The data generated via Serpstat may not be as accurate or comprehensive as other tools like SEMrush or Ahrefs, but it’s still a reliable SEO tool. And because Serpstat’s plans start at a modest $19/month, it’s well worth the investment.

Serpstat uses live SERP updates to keep its data fresh. A special online algorithm is applied, updating a certain percentage of data daily. All updates are shown on the service immediately.

Similarities between Serpstat and SEMrush

• Ease of Use – Both software products have a user-friendly interface
• Pricing – Both are cheap and cost-effective (SEMrush starts at $119.95; Serpstat at $69/month)

Annual Revenue	Funding	Headquarters	EMPLOYEES
$14.4 million	$250 K	Odesa, UA	99

Alexa

This Amazon company helps to find, reach, and convert digital audiences. Alexa served big digital marketing companies for two decades as a go-to resource for content research, competitive analysis, and keyword research. The SEO marketing brand came to an end-of-service Notice in May 2023.

Similarities between Alexa and SEMrush

• Ease of use – Alexa is easier to use, while SEMrush is easier to administer. Both tools don’t take extra expertise to use, however
• Customer bases – both brands have similar and almost equal customers

Annual Revenue	Funding	Headquarters	EMPLOYEES
$11.6 million	N/A	San Francisco, CA	80

KWFinder

Mangools developed KWFinder. The software product is an affordable keyword research tool used by small and medium-scale businesses to generate organic SEO keywords and perform metrics like PPC, CPC, and EV, among other tools for website auditing.

Since 2014, KWFinder has become one of the most popular tools on the market, known mostly for its user-friendly interface.

Similarities between KWFinder and SEMrush

• Performance – KWFinder and SEMrush generate a similar range of traffic with equal auditing tools injected
• Both SEO checkers and auditing platforms are easy 

Annual Revenue	Funding	Headquarters	EMPLOYEES
$1-5 million	__	Slovakia, Bratislava	11-50

AccuRanker

AccuRanker is a cloud-based platform that offers a data-specific search engine info tracking – no matter whether you’re keeping it local or going global, it’s possible to get great insights on keyword performance for both desktop and mobile on Google Bing, Baidu, Yandex, and YouTube.

AccuRanker puts you in control and enables agility in a competitive online marketplace.

AccuRanker was established in 2013 by Henrik and Christian in Aarhus. The pair first met at University while studying Computer Science. Their paths crossed again a few years later, and they decided to create a new SaaS company providing keyword rank tracking.

Similarities between AccuRanker and SEMrush

• Deployment – both products offer a web-based deployment 
• AccuRanker and Semrush are well-suited for teams with specific needs

Annual Revenue	Funding	Headquarters	EMPLOYEES
$5 million	N/A	Aarhus, Denmark	26

Yoast

Yoast SEO is a search engine optimization plug-in for WordPress. The plugin was designed to help web admins optimize their WordPress websites for ranking on SERPs.

Key Features include;

• Content optimization
• Keyword focus – key phrasing
• Cornerstone content
• Webmaster tools
• Backlinking

(See details at: https://backlinko.com/hub/seo/yoast)

Similarities between Yoast and SEM rush

• Both products have similar monthly pricing quotes (~ $110/mo)

Annual Revenue	Funding	Headquarters	EMPLOYEES
$12 million	N/A	Wijchen, Gelderland, The Netherlands	64

Clickworker

Clickworker uses the power of a global crowd of Clickworkers to generate, validate, and label data.

They ensure that the general audience receives high-quality, reliable AI training data representing the diversity that makes the AI model powerful and perfectly trains the AI system, especially when screening for keywords.

Clickworkers work online, performing micro-tasks on the platform using their desktops, tablets, or smartphones (via Clickworker-App).

Similarities between Clickworker and SEMrush

• Both are exclusive to the website auditing
• They have a fairly equal pricing quote

Annual Revenue	Funding	Headquarters	EMPLOYEES
$22.5 million	N/A	Essen, Germany	155

CONCLUSION

Every SEO marketing software product ranks with constructive reviews and patronage on general usability and performance results. Clickworker, Moz, and SEMrush are the closest competitors to SEMrush in 2023. Pricing and prospect audience size are major factors to consider when subscribing to any software product to boost your company’s online sales.