Top 10 Sauce Competitors In 2023

Sauce Labs is a cloud-hosted platform that facilitates automated website and mobile application testing. The San Francisco-based company was founded in 2008 by Steven Hazel, John Dunham, Al Sargent, and Jason Huggins. Since its launch, Sauce Labs has made major waves in the software industry and has been listed among the top 100 fastest growing businesses in the Bay Area by the San Francisco Times for 5 consecutive years since 2014. This is largely due to their consistent double and even triple digit yearly revenue increase including a 472% increase in 3 years between 2012 and 2014.

NAMESauce Labs
HEADQUARTERSSan Francisco, California 
STATUSPrivately Held Company
INDUSTRY SECTORSoftware industry

Who is Sauce Lab biggest competitor?

The biggest competitor of Sauce Lab is Lambda Test. This alternative offers similar automation services for web browser testing on more than 2000 browsers. What makes it the biggest competitor for Sauce Lab are its competitive prices especially on web and browser automation services. 

Despite having lower prices, Lambda Test offers the same quality of services that Sauce Lab and other big names in the automated testing niche. 

Sauce Lab similar companies:

Postman, Perfecto, Applause, TestComplete, Ranorex Studio, Test Rail, Lambda Test, EndTest, Radview Software, TestingBot, Test Craft, Katalon, Cross Browser Testing, Test IO, and Acunetix.

How does the company make money?

For the most part, Sauce Labs makes most of its revenue from software enterprising sales. They also raise funds through crowdfunding campaigns. 

Software enterprising

Software enterprising is a niche in the tech industry where businesses earn their revenue by selling software or, as is the case with Sauce Labs, by offering access to software platforms for a variety of services. The sales could either be one off or subscriptions. These are sold either to individuals or to entire businesses that can be large, medium, or small-scale. 

Sauce Labs’ business model is based on a hybrid of both one off and subscription sales. They have 3 different package options for clients to choose from in this case either on a month to month basis or annual, discounted payments. 

The first is the Live Testing package which among other services offers access to thousands of browsers and mobile phone simulators for live testing at $19 a month if you go for the annual package. The second is the Virtual Cloud package with unlimited live test, up to 12000 automated tests, as well as thousands of phone simulators and browsers all for $149 a month on the annual package. 

Finally, there is the Real Device Cloud. This is an upgrade from the Virtual Cloud as it offers access to testing on real devices and unlimited access to both live and automated testing services all for $399 a month on the one-year package. 

Lambda Test

Lambda Test was founded in 2017 by Asad Khan who is also serving as the current CEO and despite being the newest kid on the block, it has managed to stand out against veterans in the software testing niche. 

Lambda Test offers access to more than 2000 browsers used worldwide for website tests. It also offers access to debugging tools to ensure that users can create effective and stable sites.

It is favored by many users in this niche for its affordability, user-friendly interfaces, and generally effective testing systems. Lambda Test is particularly popular with small businesses and startups for these reasons but is still a major competitor for the larger scale business audiences. 

In addition to the sales form their testing software, the San Francisco based company also raises funds through private investors. In their first year alone, they managed to raise 1 million USD from private investors. As of January 2020, they have managed to raise up to 3 million USD.


End Test was founded in 2016 in Bucharest, Romania but recently expanded with major offices in San Francisco, California. The company offers access to a software platform where app and website developers can test their software on a variety of browsers and phone model simulators. 

Within its 4 years in operation, End Test has established itself as an industry lead with thousands of high profile companies using their platform including Redbull, the AFL, and Michigan Lottery 

What sets End Test apart from others in the industry is the fact that they offer training. This includes live, in person sessions as well as pre-recorded tutorials. It is therefore a fantastic option for beginners as well as small scale businesses who might need a hand navigating the complicated channels. 

It is also popular among beginners in that it offers access to free packages to run the website and app tests. These may not have all the perks of paid packages but are enough for basic testing. 

Radview software 

Radview Software is a software enterprise company that specializes in the load testing aspect of website and app testing on browsers and phone simulators. For this, it makes use of a special software known as WebLOAD. This platform tests not only whether or not the app or website works but also other features like scalability and performance flexibility.  

Radview is one of the oldest platforms in this specific niche having been launched in 1993 by Ilan Kinreich. 7 years after its launch, it was inducted into the public domain with a very successful IPO in August of 2000. 

For the most part, this company is favored by large scale businesses and has for a long time been the platform of choice for major companies and organizations including NASA, The United States Postal Service, Sony Pictures, Intel, and AVG just to name a few.


Like most companies in the tech world, Postman was founded to solve a simple problem. Founder Abhinav Asthana recognized a niche in the market for a platform to streamline web and app testing and to facilitate collaboration of API platforms. And thus Postman was developed and launched in 2014 in San Francisco. 

In 2019, Postman was ranked #41 on Saas Mag’s World’s Fastest Growing SaaS Companies. This is plus their exponential revenue growth is a testament to the quality of products that the company has to offer to its many clients. 

In addition to offering a testing platform, Postman platforms facilitate general API design and development. It also includes packages to help create streamlined networks and manage workflow for larger and more established companies. 

In a nutshell, whether you want a free test platform or a state of the art collaboration system, Postman has something for everyone. 


TestingBot is a Belgian software company that was founded in December 2011 by Jochen Delabie for both manual and automated website and app testing. Some of its highest profile users include Fox media and Grammarly. 

What sets it apart from other competitors is the fact that it allows software developers to test their products on real devices and not just simulators. It also offers access to more than 2200 different browser platforms for effective testing and research. That way, by the time developers are ready to launch their products they know it is compatible with most platforms out there. 

What makes the TestingBot platform such a formidable competitor in this niche is the fact that it allows the user to integrate your work with different design, development, and debugging tools. These include the likes of Azure Devops, Bamboo, and Jira just to name a few. 

Test Craft

Test Craft takes automation in website and application testing to the next level. It was founded in 2015 by Dror Todress in Israel. In addition to helping your run performance trials on a variety of browsers and devices, this software company offers access to automated maintenance services.

This is made possible by the artificial intelligence that monitors apps in action and automatically makes any changes to keep the systems running optimally. This effectively eliminates the need for routine maintenance and tasking debugging as the system takes care of everything. 

The best part is the fact that Test Craft offers code-less services. This makes them accessible to users at all levels of software development experience whether it is a beginner in a startup or a team of experts in a large corporation. There is something for everyone. 


Katalon is designed to facilitate continuous testing through all the steps involved in development from design to execution and even analysis after the fact. This all-in-one approach has made it an industry favorite among businesses both large and small for app and website testing. 

Katalon is a product of Katalon LLC which is an Atlanta-based software development company. The platform was initially launched in 2015 for internal use. In 2016, it was launched as a publicly available product with both free and paid packages. 

The company has made a name for itself with its seamless flatform and effective testing products and was named Gartner Peer Insights Customers’ Choice for Software Test Automation for two consecutive years in 2019 and 2020

In June of 2020, Katalon relaunched their platform marking their stable release phase of development of the program.

Cross Browser Testing

Security is a huge deal when it comes to developing a good website and mobile application. With all the sensitive user and business information, all developers want to ensure that their software is as iron-clad as possible. That is where platforms like Cross Browser Testing.

Like every other Sauce Labs competitor we have mentioned, Cross Browser Testing allows testing across thousands of search engine platforms as well as real mobile devices for the best feel of what user experience you will be putting out. 

However, it is the company’s highly effective security testing systems that land it on this list of major competitors. This helps identify and deal with bugs inbuilt security design whether it is a firewall or a proxy.   

Test IO 

Test IO is all about speedy delivery of accurate results. The company uses a unique combination of manual and automated app and website testing tools to monitor performance and identify and design flaws that may affect how smoothly the system runs. 

All this is amazing and all but nothing truly compares to the real human exposure that the company offers. This is fantastic for prelaunch tests where you want to gauge user experience with the almost complete product. Here, Test IO connects you to unbiased users from your target audience for feedback unlike anything that a machine will give you.

All this comes at an extra cost but with everything you have to look forward to it is safe to say that it is definitely worth the investment.  


Acunetix is an all-rounded platform offering everything from end-to-end testing to continuous monitoring and maintenance. It is ideal for companies of all sizes looking for fast and seamless transitions from development to launch stages. 

However, it is in security software solutions that Acunetix stands out the most raking in awards like the Best Vulnerability Management Solution at the Cyber Defense Magazine InfoSec Awards 2017. 

The company was launched in Malta in 2005 and has since grown to a global software giant with offices in London, UK and Austin, Texas, USA. 


Sauce Labs top 10 competitors include: Postman, Test Rail, Lambda Test, EndTest, Radview software, TestingBot, Test Craft, Katalon, Cross Browser Testing, Test IO, and Acunetix. Together they have raised over 168.8 million USD in annual revenue with more than 595 employees. Sauce Labs has about 282 competitors and is ranked as the first compared to the list of top 10 competitors. The top 10 competitors average 29 employees.

Competitors’ Stats

Lambda Test2017San Francisco, California65
End Test2016Bucharest, Romania10 to 50 (unclear)
Radview Software1993Bridgewater, New Jersey143
Postman2014San, Francisco, California136 
Testing Bot2011Moerbeke, Oost-Vlaanderen, Belgium10
Test Craft2015Telaviv, Israel18
Katalon2015, relaunch in 2020Atlanta, Georgia50
Cross Browser Testing2008Germantown, Tennessee67
Test IO2011Oakland, California64
Acunetix2005Imriehel, Birkirkara, Malta32

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