Top 3 E*TRADE Competitors, Alternatives & similar companies In 2023

E*TRADE is a financial services company that provides online brokerage, investment and related banking products and services to retail investors.

ETRADE is headquartered in New York City. ETRADE is a subsidiary of Morgan Stanley since February 2020. The main competitors of ETRADE are TD Ameritrade, Ally and Fidelity. As of August 2019, ETRADE has 151.3K fans on Facebook and 2.7K followers on Twitter.

E*TRADE’s Revenue, Number of Employees, Funding, Acquisitions & News

Together they raised over 9.4B between their estimated 117.8K employees. E*TRADE has 4,000 employees and ranks 7th among its top 10 competitors. There are 10,771 employees on average among the top 10 competitors.

  • Website:
  • Social Media Links: Facebook LinkedIn Twitter
  • Founded: 1982
  • Est. Annual Revenue: $2.9B
  • Est. Employees: 4,000
  • Headquarters: 1271 Avenue of the Americas 14th Floor New York, New York 10020-1302

E*TRADE similar companies

TD Ameritrade, Ally, Fidelity, CSIM, IBKR, Vanguard, Robinhood, Merrill Edge, T. Rowe Price and Betterment.

TD Ameritrade

TD Ameritrade is ETRADE’s largest competitor. TD Ameritrade was founded in 1975 and is headquartered in Omaha, Nebraska. TD Ameritrade competes in the field of diversified investment services. TD Ameritrade generates $4.1 billion more revenue than ETRADE.


Ally is one of ETRADE’s main competitors. The company is headquartered in Detroit, Michigan, and was founded in 1919. Ally works in the field of consumer finance and credit cards. Ally generates 218% of ETRADE’s revenue.


Fidelity is considered one of the main competitors of ETRADE. Fidelity is a private company, which was founded in 1946 in Boston, Massachusetts. Like ETRADE, Fidelity also operates in the diversified financial services sector. Compared to E*TRADE, Fidelity employs 46,000 more people.

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