Spotify is the music streaming
platform that was created by Daniel Ek and Martin Lorentzon in Stockholm,
Sweden, in 2006. It started as a start-up in response to the increasing piracy
issues faced by the music industry. It quickly expanded worldwide to become a service
available in 79 markets with 130 million subscribers and 286 million monthly
active users (MAU). It is the leading streaming service accounting for 35%
of share in the global streaming paid subscription market.
In 2019, it generated $ 7.5
billion in revenues through its 4,165 employees. The company keeps 30% of total
revenues, and splits the rest between music deals, artist payments and
licensing. The service allows users to find music and podcasts at any time from
their connected devices. Spotify’s listings include more than 50 million
Subscribers are allowed to
create their own lists for partying, relaxing, and footing, among others. Users
can also browse through their friends’ collections, as well as a search among a
list of artists and celebrities.
Spotify Technology S.A.
New York, NY, USA
Company of NYSE
top competitors include: Apple Music, Amazon Music, YouTube
Music, Google Play Music, Sound Cloud, Pandora, Deezer Music, Tidal, Napster,
How the company makes money
source of income is the premium subscriptions that account for 91% of its revenues.
It has two different plans in the US: the premium version costs $ 9.99 and
includes offline listening without ads and with on-demand access through mobile
phones. Finally, the third plan costs $ 14.99 and provides six accounts for
family members living in the same address.
Spotify gets 9% of
income through advertising plans. Users can sign for a free account that
provides unlimited ad-supported streaming. Brands can advertise in different
models such as branded moments, sponsored playlists and sessions, video
takeover everywhere, homepage takeover, audio, leaderboard, and branded
playlists. They can also access to the
Apple Music is
Apple’s music and video service that allows users to stream content to their
connected devices or keep it to listen on-demand. The platform was presented in
2015 and it is part of the service business of the company created by Steve
Jobs in 1977.
company is the most valuable brand worldwide and has 137,000 employees. Its
annual revenues are about $
260.1 billion and the service business accounts for $
46.2 billion. Apple Music is Spotify’s main competitor with 19% of the market
eCommerce company Amazon launched its music streaming service Amazon Music in 2007, which started as an
open beta edition under the brand Amazon MP3. A year later, it became the first
online music store. Today, it has more than 55
million subscribers and it is the fastest-growing music streaming
It has more than 55
million subscribers and 15% of global market share. With these figures, it has
positioned as the second-largest competitor of Spotify, behind Apple Music.
Amazon Music is part of the subscription business of Amazon, which accounts for
about 6% of the company’s total revenue.
YouTube Music is
the music streaming platform created by YouTube, Google’s free
video platform, that was launched in 2015. It offers music streaming and it
allows users to browse through songs and videos on different genres, creating
lists and customized recommendations. YouTube has 5,000 employees and generates
annual revenues of $
As part of the YouTube Premium service, YouTube Music has 20
million subscribers. It is Spotify’s fourth competitor with
global market share. This service is part of the subscription source of income
of YouTube, in which Google has been investing more in the last years.
GOOGLE PLAY MUSIC
Music is the music online service introduced by Google in 2010 when
the VP Vic Gundotra showed the app for Android. The Internet giant belongs to
Alphabet and employs 119,000 people with annual revenues of about $
160.7 billion. Although the company announced plans to migrate the
music platform’s users to YouTube Music in 2019, it hasn’t happened yet.
Users can access
Google Play Music through browsers, desk, and Android smartphones. It is also
available at various mobile operating systems as long as they support Adobe
Flash. The platform offers free storage of up to 50,000 songs and it can be
paired to the cloud and accessed from any point. It accounts for 15
million paid subscribers and it is available in 63 territories.
Pandora is a streaming service that
was created by Tim Westergren and Jon Kraft in 2000 and was acquired by the
satellite radio platform SiriusXM for $ 3,500
million in 2018. This merger created one of the largest audio entertainment
groups globally. Pandora has 63.5
million monthly active users.
proposed the Music Genome Project, where it captures the essence of the song
and classifies them according to their melody, harmony, rhythm, and
instrumentation. In 2019, it generated annual revenues of $ 7.8
billion with more than 2,000 employees.
Sound Cloud is a social network that was
established in Germany by the sound producer Alex Ljung and the artist Eric Wahlforss in
2007. In 2019, it acquired the distribution platform Repost Red and then it
invested $ 75 million in Sirius XM USA. The service is aimed at musicians where
they can get distribution channels for their material. They can show their
finished songs and users can comment on different moments of the audio.
Sound Cloud has both free and paid
subscriptions. It has more than 175 million monthly users globally and it is available in Australia, USA, UK, France, New Zealand, Canada,
Germany, Netherlands, Italy, Spain, Belgium, Switzerland, and Portugal. In
2019, it generated $ 200 million in revenues through its 190 employees.
Deezer Music is an
online music platform was founded by Daniel Marhely and Jonathan Benassaya in
Paris, France, in 2007. The service allows registered users to create their own
playlists and listen to unlimited music via streaming. It also offers a private
message service to communicate with other users within the same community. They
can even share music, opinions, and recommendations through the blog.
Deezer has expanded
to different territories, currently reaching 185 countries. In 2016, the
company got several investors being Access Industries, owner of Warner Music,
the one that holds the largest share. The platform accounts for 14
million MAU and half of them are paying subscribers, mainly from France. With 600 employees, it generated $ 400 million in 2019.
Napster is a music file delivery
service that was created in 1999 by Shawn Fanning and Sean Parker in the US. It
was the first P2P for the exchange of music in MP3 format. In 2011, it merged
with Rhapsody and expanded to the rest of America and Europe as a new paid
Now, it works with
the mobile company Movistar to offer a streaming service in Latin America,
competing with Claro Música and Spotify. Currently, it has 3
million paying subscribers and a listing of 42 million songs. The service is
available in 33 countries and generates annual revenues of $
106.3 million with 200 employees.
Tidal is a music subscription service that it was
first introduced in 2014 by the Norwegian company Aspiro. A year later, the company
was acquired by Shawn Carter’s Project Panther. The service combines music and
videos in high resolution and users need to pay a subscription. It is not
available for free. The platform pays a high percentage of royalties to
Tidal has different
plans such as Premium and HiFi. It includes material from different artists,
including the newest ones. It is available in 54
countries, employs 305 people, and generates annual revenues of $ 147.6 million.
Bandcamp is a music company created in
the US by Ethan Diamond, Shawn Grunberger, Joe Holt, and Neal Tucker. It
started in 2008 and in four years it already had more than 5 million songs and
600,000 albums from 183 countries.
The online music
store offers a promotion platform for new independent artists, who have free
access to create their own page and sell their creations, fix prices, and allow
listening through the web. Bandcamp gets 15% of the sales and it starts
charging 10% when the artists reach $ 5,000. The company generates $ 7 million in revenues.
The top 10 Spotify’s direct
Apple Music, Amazon Music, YouTube Music, Google Play Music, Sound Cloud,
Pandora, Deezer Music, Tidal, Napster, and Bandcamp. Together they have raised
over $ 500 billion between their estimated 1.05 M employees. Spotify has 4,165
employees and it is ranked 1st among its top 10 competitors. The top 10
competitors average 105.7 K.