LinkedIn is a US based, Microsoft owned
professional network platform. It is the largest professional network in the
world with over 690+ million users and is used in over 200 countries. It was
founded by Reid Hoffman, Konstantin Guericke, Jean-Luc Vaillant and Alec Blue
in May 2003. As of 2020, Jeff Weiner is
Microsoft acquired LinkedIn in December 2016
for $26.2 Billion, Microsoft’s biggest acquisition to date. Before then, it had
undergone several other acquisitions that had enabled it to expand its core
How it makes
LinkedIn is a professional and business
related social network that enables business and career professionals as well
as freelancers and job-seekers to network, source for resources and support as
well as build relationships and connections with potential customers, partners
Among the services that LinkedIn offers,
it has a job board for job seekers to look for jobs that they may be interested
in. It makes its revenue from 5 sources:
Marketing solutions. LinkedIn
Marketing is about advertisements on the biggest professional network. This can
be done in a variety of ways: Sponsored content that appear on one’s feed,
Sponsored messaging that will appear in one’s targeted customers’ message
inbox, Text advertisements and finally dynamic advertisements that are
personalized. On average, adverts cost $5.26 per click as well as $6.59 per
1000 impressions, and $0.80 per send for Sponsored InMail campaigns.
Premium subscriptions. Users
subscribe to premium status to get extra features such as InMail services. The
cost is as shown: Premium Career is $29.99 per month and Premium Business is
$59.99 per month.
Talent solutions. This
contributes about 55% of LinkedIn’s valuation. This service helps recruiters
interact with the right potential employees. A LinkedIn company or recruiter
can use the free version and interact with people already subscribed; or you
can upgrade to premium or recruiter to expand one’s search base. Recruiter lite
costs $99.95 per month while recruiter corporate costs $825 per month both
coming with extra features. LinkedIn premium business plan is $47.99 monthly
while Executive plan is $99.99, the price difference being due to the amount of
LinkedIn Learning is a combination of courses from Lynda.com and other LinkedIn
resources. To use this services, one pays a monthly subscription of $29.99 and
can then access the over 13,000 courses. This service is also really important
as it is able to personalize the learning experience and recommendations to fit
Sales solutions. This is
a service tool used to help companies or users identify potential customers for
their products or service. LinkedIn Sales Navigator costs $79.99 per month, or
$779.88 annually. The price rises to $134.99 per month for a Team account.
LinkedIn became a public company on May
11, 2011. In 2019, LinkedIn generated a revenue of $6.8 billion contributing to
Microsoft’s $38.1 billion commercial cloud revenue.
Xing is a professional-oriented social
network that allows business professionals to connect, interact, share news and
seek employment on its platform. It was created in 2003 and is headquartered in
Hamburg, and is popular in German speaking countries (Deutschland, Austria,
Confédération, Switzerland). The CEO of Xing is Thomas Vollmoeller.
Compared to LinkedIn in the DACH
(German-speaking countries) area, Xing has 13 million users while LinkedIn has
11 million. Its business has been improving over the last few years; it
announced a net profit of 15.4 million Euros last year which was up 20%
compared to the previous year 2018. Together with LinkedIn, they are the two
biggest professional network employers in Germany.
Xing is currently valued at around $2
billion and has 15 million users worldwide compared to Microsoft’s over 690
million users. Xing also has about 20 million monthly visits compared to
LinkedIn’s over 970 million visits.
Indeed is an online portal providing job
opportunities for job seekers and employers alike. It was founded in November
2004 and is based in Austin, Texas. Chris Hyams is the current CEO of the
private company. At the moment, its services are available in 60 countries and
can be accessed in 28 different languages.
Upon its creation, it started out as a job
listing board but has added more features and services as it has grown. In
2010, it was the most visited jobs website in the USA and boasts up to 250 million
unique monthly visitors as of 2019.
It earns its revenue through advertising
and a pay-per-click model where clicks on its platform cost from $0.25 t0
$1.50. The way this works is that employers pay a small fee each time a job
seeker clicks and views an employer’s job posting.
AngelList is easily the most popular
alternative to LinkedIn, especially to younger people and startup companies
especially in the technology-space. It helps connect job seekers with various
organizations looking for specific skills and qualifications. The platform is
simple to use and efficient with good UX functionalities.
AngelList was founded by Naval Ravikant
and Babak Nivi in 2010 and is based in San Francisco, California. It was
launched with the aim of funding early-age startups that the founders and their
partners believed in. It is active in 38 countries worldwide, the most popular
locations being US, Europe, Canada and India.
As of April 2020, AngelList has over $1.8
billion assets under management and has also helped over 1,133 startups get
AngelList works by helping users who
voluntarily share their information to connect with like-minded professionals,
learn about companies that one may have interest in investing in and lastly, it
helps job seekers discover potential recruiters. Startups on the platform can
announce that they are looking to raise capital, at which point, angel
investors through AngelList can connect with the startups and potentially agree
to fund them.
Over the last year, active users/candidates
and jobs have doubled on the platform, It has helped connect 548,000 job
seekers to employers or recruiters and has 16,000 companies listed on its
The main difference between LinkedIn and
AngelList is that; LinkedIn charges for some services whereas AngelList is
free, LinkedIn also serves as more of a directory that lists jobs and users or
potential employees with their qualifications, AngelList on the other hand is
more focused on job transactions where interactions are mainly between people
interested in one’s job skills or company.
Opportunity Network (ON) is a community
that is used by select CEOs and private investors to help grow their businesses
worldwide. It is the first service of its kind to use a scientific approach by
use of an algorithm to generate job opportunities for job seekers, job
candidates for employers and recruiters, right sales lead and develop business
The algorithm uses data such as location
of candidates and industries, types of industries and skill sets of job
ON was founded in 2014 by Brian Pallas who
is the current CEO, Julia Puig who is the current CFO and Enrica Sighinolfi. It
is based in London, England. It’s services are available in 130 countries
around the world and has over 28,000 CEOs on its platform.
Opportunity Network has 3
main industries: Business Development, Financial services and Internet. ON
works by allowing its members to directly connect or interact with business and
investment opportunities from around the world. These opportunities could be
early stage funding for Startups, commercial partnerships, Joint ventures to
even mergers and acquisitions. ON members are specifically sourced by the
organization through recommendations from banks, business associations,
reputable financial organizations as well as legal and professional services
As of this year, 2020, ON had a total
transaction flow of $280B. It has offices in Barcelona Spain, London and New
York and has partnered with various companies in those countries. It has also
received funding to accelerate and expand its growth. An example of this is in
2016 when it received funding of $150 Million from investors including the
Boston consulting group.
ZipRecruiter is an online search engine
used by new job seekers and professionals alike to look for job opportunities.
Its job categories which span a range of industries are grouped in hourly,
temporary or part-time as well as full-time basis. It uses both email and mobile
ZipRecruiter is based in Santa Monica,
California. As of November, 2018 it was valued at $1.5 billion after receiving
finding in the region of $156 million. It was founded in 2010 by Ian Siegel,
Joe Edmonds, Ward Poulos, and Willis Redd.
It generates $200K in revenue per employee
and has over 200 engineers, 50 working in Israel on advanced algorithms for the
platform which together with artificial Intelligence and machine learning help
improve matchmaking between job seekers and employers by over 300%.
ZipRecruiter works by allowing employers
to post jobs on the platform where they give information like their business
name and what they do, number of employees they are looking for and
qualifications. And it makes money by charging these employers when they post
job opportunities on the platform.
It enjoys an annual revenue of about $160
million as of 2019.
CareerBuilder is an
online recruitment portal that allows employers and potential employees or job
seekers to connect, interact and share information on available job
opportunities. It was founded in 1995 by Robert J. McGovern and is
headquartered in Chicago, Illinois.
Its current CEO is Irina
Novoselsky. CareerBuilder was acquired by Apollo Group Management in 2017. It
may be the most expensive in terms of rates applied to employers who want to
post job opportunities on the platform with prices ranging from $199 to $499
for month subscriptions.
The company enjoys about 200 million
unique visitors annually and its services are available in 185 markets around
the globe with its main markets being USA, Canada, Europe and Asia. As of 2019,
it had an annual revenue of $714 million.
Viadeo is a private company that provides
a professional social network where its members include business owners,
managers and entrepreneurs. It was founded in 2004 in Paris, France by Dan
Serfaty and Thierry Lunati.
It has over 720,000 recruiters and about
6.4 million professionals. It makes its money in different ways, such as:
premium subscription services for job seekers to help elevate their profiles,
charging employers for job postings, as well as through advertising.
Viadeo is the most popular professional
network in France and works for job seekers by hosting their work and personal
profiles online as well as keeping their address information online thus
helping them stay connected to potential job opportunities.
Viadeo generates an annual revenue of about $26.5 million which has been
in decline over the last 3 years.
Jobcase is a social-media professional job
search platform that is focused on blue-collar and service industry employment
opportunities. It displays a deeper, more detailed user profile than LinkedIn
and it allows one to even sign into it through his/her LinkedIn account. It was
built with the intention of helping people who do not have a college degree to
interact with potential employers, hopefully find jobs while also allowing them
to manage their careers. It works by detailing one’s educational details, work
experience, preferred work conditions as well as favorable salary and details
on whether one would be willing to relocate plus other personal details.
It was founded in 2009 by Frederick and is
based in Boston, New England. Its main focusses are big data, recruitment,
employment and social media services.
Jobcase had over $100 million in revenue
in 2019 coming from over 2,000 US based companies as that is where its services
are currently available. It makes its revenue by charging employers or
companies posting job opportunities on its platform. This can happen in two
ways: employers can post a single job opportunity for as much as $199 or they
can hold a hiring event hosted and organized by Jobcase and this can cost as
much as $5,000. The company is currently valued at around $445 million.
Jobcase hopes to reach a valuation of $1
billion in the next few years by expanding its market to countries outside of
the USA especially in G20 countries where it opines that 84% of people do not
have college degrees and this are its primary target. Of the 197 million US citizens
it was targeting, it has managed to sign up 110 million of them. Putting it as
one of the fastest growing tech companies.
In February, 2019 it raised $118.9 million
in a private equity fund.
Hired Inc. was founded in May 1, 2012 by
Allan Grant, Douglas Feirstein and Matt Mickiewicz and it is a direct
competitor to LinkedIn in recruiting and marketplace business industry. It is
based in San Francisco, California.
Hired Inc. however is more in-depth in its
recruitment strategy than LinkedIn. Through its back-end algorithms and
analysis, the company is able to filter information it picks from job seekers
such as resumes and what they are looking for, to create its own profile of an
individual, this profile is then used to match that candidate with his suitable
employment company/institution. By doing this, job seekers on the platform are
able to insightfully compare job opportunities side by side. In the same
breath, employers are able to get a filtered out list of the best candidates
for their companies reducing time taken in the hiring process by up to 33%.
Hired Inc. is growing at a much higher
rate than LinkedIn and has had significant increase in its usage with an over
300% increase in bookings in 2017. It has over 10,000 companies using its
It has an annual revenue of between $50
million to $100 million.
Sumry was founded in October 28, 2013 by
Nate Hanson, Sebastian Kade and is the World’s first professional Introduction
tool. It is headquartered in the West Coast, USA. It uses one’s information to
build and make better connections with prospective employers and recruiters. It
does this by showcasing one’s education, skills and expertise, work experience
and it also uses recommendations one may have got in previous jobs.
With this information, it can scout
potential employers on the platform and make an introduction on one’s behalf.
It is using this tool to try and compete with LinkedIn’s talent solution which
relies on companies approaching potential employees.
Although LinkedIn is the biggest
professional network in the work, it has a number of competitors as shown above
who have exploited some of the gaps it has left. Especially with new age users,
it has faced criticism for its user design and user experience with this users
preferring to engage with its competitors who offer mode functionalities and
opportunities. Below is an overview of LinkedIn competitors keeping in mind
that LinkedIn has 15,000 employees and
is headquartered in Sunnyvale , California:
NO. OF EMPLOYEES
LinkedIn Competitor Crossword
Content from this and other articles on this website can be used as a crossword clue